The investment has paid off during hard times: Through livestreaming, online shopping as well as a series of punchy campaigns and sales initiatives, Intime has been able to not only resume operations but also fight back their losses.
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The chain was acquired by Alibaba Group in 2017 as part of the e-commerce company’s New Retail push and has since been increasingly fueled by innovations that bring together the worlds of online and offline shopping. At the height of the outbreak, it had to suspend operations at brick-and-mortar stores in many hard-hit cities.įortunately, Intime has been able to recover swiftly from pandemic-induced disruptions, thanks in large part to its robust digital infrastructure and omnichannel capabilities. The chain operates 65 locations in China. Like many other retailers across the world, Intime, China’s leading department-store chain, was adversely impacted by the novel coronavirus.
Since the widespread outbreak of Covid-19 across the country at the start of the year, this is the first time that the five-story department store has been able to operate at normal capacity.
Shoppers floated from counter to counter, determined to snatch the best deals the long holiday has to offer. It’s Labor Day weekend in China and customers in masks have been trickling into Intime’s Hangzhou West Lake branch incessantly since 10 a.m.
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